Hi, I'm Natalia

A Product and Brand Design Leader with 12+ years of experience tackling complex problems with clarity and passion.

I’m currently the Director of Design at Lendesk Technologies, where I help shape product and brand experiences. I come from a strong design background and have been growing my experience leading and scaling teams in fintech. I have a proven track record of defining design strategy and working closely with product, engineering, and marketing to deliver meaningful customer experiences.

I’m passionate about design craft, systems thinking, and the thoughtful use of emerging tools, including AI, to streamline workflows and support better decision-making.

When I’m not working, you’ll find me traveling, spending time with my family, discovering new places to eat, or reading indie graphic novels :-)

I’m a deep thinker and a visual storyteller. Let’s chat!

Natalia Franca
natifranca@gmail.com