Hi, I'm Natalia

A Product and Brand Design Leader with 12+ years of experience tackling complex problems with clarity and passion.

I’m currently the Director of Design at Lendesk Technologies, with a strong foundation in design and growing experience leading and scaling teams in fintech. I have a proven track record of defining design strategy, simplifying complex problems, and partnering closely with product, engineering, and marketing to deliver high-impact customer experiences.

I’m passionate about design craft, systems thinking, and the thoughtful use of emerging tools, including AI, to streamline workflows and support better decision-making.

When I’m not working, you’ll find me traveling, spending time with my family, discovering new places to eat, or reading indie graphic novels :-)

I’m a deep thinker and a visual storyteller. Let’s chat!

Natalia Franca
natifranca@gmail.com